Friday, August 27, 2010

Jumping the Shark

Proof positive that long time restaurant rating racket, Zagat is scraping the bottom of the barrel… If this institution had any credibility left prior to their recent publishing of the Zagat Fast Food Survey, then I would say they have surely lost it now.

That anyone would go to this length of trying to categorize an assortment of outlets that represents the antithesis of food choice and quality is farcical at best. In my mind, if there must be a fast food restaurant, it should feature all the fast food brands and representative food items on one gigantic menu board. Imagine one single stop offering so choices of so many things that all taste the same, are produced at a handful of the same suppliers, and are made from the same ingredients with slightly different formulas!